Even the sports sector has jumped on the bandwagon and users can see the NFL leveraging TikTok to highlight game events and celebrity cameos. While its primary purpose remains short-form videos for teens and adults alike, businesses have taken to using it to advertise developers, publishers, and other parties in the musical industry. The application has evolved to more than mere entertainment for social sharing. In 2019, the number of United States TikTokkers ranged up to 14 million.

It has widespread appeal with its addictive features, with 40% of the members located in China and a further 20% in India. It had such success on mobile devices that ByteDance was able to buy Muscial.ly in 2017 for $800 million.īoth applications are available for free under the TikTok label. Originally branded as Douyin for the Chinese market, the developer renamed it TikTok to appeal to international audiences. It became an instant hit with teenagers who wanted to showcase their talent or share random funny stuff, like a quiz that reveals which Star Wars character you are or short clips that dive into cultural differences between countries.īyteDance sought to compete with Muscial.ly. Launched in China in 2014, the mobile app lets members create short videos for up to one minute while singing or performing music. Popular program for sharing videosīefore TikTok came into existence, Muscial.ly dominated the social media lip-syncing video market. You can also use the software on PC by downloading the file and installing it on a mobile emulator. While ByteDance developed it for the Chinese market on Android and iOS in 2016, it steadily gained popularity worldwide. TikTok is a free social application for creating, editing, and sharing videos. Dinkar Kamat Updated 6 days ago Free video-creation and sharing

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